I worked with a small business that had large competitors. With a short history, a small portfolio of products, and an even smaller manufacturing footprint, the decision was made to act big until they got big. We worked together and published pictures that showcased just how big this little company was. Here’s what we did together:
- The product catalog was upgraded from cell phone photos to professional images with better lighting and background to give a high-end, professional look.
- Images were created to focus on tight shots of workers and products instead of the outdated and small environment they were working on.
- A large number of images were added to the web page showing products and workers from multiple points of view, giving the illusion of a large and busy workforce in a large and productive facility.
- Additional lighting was used to brighten the look of the facility, giving a more modern feel.
- Web page images were updated to have a uniform look and feel while keeping the new branding and marketing goals in mind.
- Social media posts highlighted employees, new products, and new technologies as they were added to the company, reinforcing the idea that the company was successful and growing in all areas.
It worked. This small company, with a big attitude grew out of their facility and had to move to a location that tripled their footprint to handle their new business.
Contact me. Let’s work together on your success strategies. How big can we grow your business together?
